The Importance of Optimizing your Website to Rank in Google Search Results

What is Mobile First Index?

The Mobile-First Index simply means that Google prioritizes mobile results on Google. Historically, Google has always indexed results according to results on desktop. However, on July 1st Google released an update that it would begin to prioritize mobile websites in search results for all new websites.

It’s important to note that in spite of what some may think, Google only utilizes one type of index, desktop or mobile.

Is it better for Google to crawl my website with a desktop or mobile bot?

Given my experience at Yahoo, the trend of mobile users against desktop users is clear. At the beginning of 2000, desktop traffic represented more than 80% of our global traffic. However, as of August 27, 2019, it  accounts for less than 35%.

The mobile boom in the last decade has been devastating, with more than 65% of users accessing the internet through their mobile devices. 

This trend, which is increasing month by month, makes us think that we should prioritize and invest in our mobile website.

Likewise, Google thinks so too, hence it’s key to prioritize mobile indexing to appear high in search results.

What type of crawler does Google use on my website?

Desktop or mobile? To know what kind of Google robot used to track our website, go to Google Search Console> Settings:

As we can see in the photo, Google uses the Googlebot Smartphone to track my website. In my case, Google changed from desktop to mobile on September 6, 2018. What bot does Google use to index your website?

What do I do if my website is still indexed on Desktop?

Don’t worry if your website is still indexed on desktop. For now, the mobile Googlebot does not index pages better than the desktop Googlebot.

That aside, you should start optimizing your mobile website so that you can switch over to a Mobile-First Index.

Best practices for mobile websites

Depends on the type of website you have:

Website optimized for desktop only

My recommendation is to create a mobile web page as soon as possible. As we have seen with the desktop vs. mobile trend, you are missing out on a huge opportunity to capture users who use the mobile. This was fine in 2002, but in this day and age you will have lost touch if you do not switch to mobile.

To check if your website is <<mobile friendly>>, you can use this free Google tool.

If your website is not mobile friendly, Doctor Your Web can help you create a new mobile-focused website for just $149 a month.

Web responsive that’s adapted to any device

A responsive web is a website that changes its CSS, depending on the device. In short, it is the same website that changes its design whether you use a computer, a tablet or a mobile device. This is the type of website is what I use for my blog.

Use the meta name viewport tag

To signal to all browsers that your web page adapts to all devices, add the following tag in the <heading> of your HTML code.

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

Make sure the page elements are not too close together

That the content of the page is not wider than the device’s screen, in this case mobile

The text size is not too small to read on mobile

Websites with different URLs for mobile and desktop

If your website has different desktop and mobile content, it means that you have a dynamic server and / or different URLs for desktop (example.com) and mobile (e.g. example.com).

Your mobile website must have the same content as your desktop website

This is common sense. If you want Google to prioritize your mobile website, you have to prioritize mobile as well. This means that you must offer the same content, images (with their alts attributes) and videos on your mobile website that you do on your desktop website.

Structured data must be visible on both websites

You can use Data Highlighter to check

Use the same metadata on both websites

Titles and metadescriptions must be the same on desktop and mobile.

Verify both websites, mobile and desktop in Google Search Console

Check your HrefLang links

If you use geolocation on your website, check that the mobile hreflang links point to mobile URLs. Do the same on desktop.

<link rel=”canonical” href=”https://m.ejemplo.com/”>

<link rel=”alternate” hreflang=”es” href=”https://m.ejemplo.com/es/”>

<link rel=”alternate” hreflang=”fr” href=”https://m.ejemplo.com/fr/”>

<link rel=”alternate” hreflang=”de” href=”https://m.ejemplo.com/de/”>

<link rel=”alternate” hreflang=”th” href=”https://m.ejemplo.com/th/”>

Check your canonical tags

As with hreflang, check that your canons also point to the right place:


<link rel=”canonical” href=”https://m.ejemplo.com/”>









Related Posts

Leave a Reply